Offering a corporate membership rate encourages people to come in, and establishes a community-within-a-community, which is great for accountability … and therefore ongoing clientele. One of the best gym marketing ideas, suggests Simpl圜ast, is to take the gym to people. The “Three Legs Concept” of marketing is simple, says ZenPlanner: to succeed, you need community involvement, client referrals and a great web presence. ZenPlanner suggests several approaches like using powerful hashtags and posting at the right time to leveraging this powerful platform. Who doesn’t love Instagram? It’s such a positive place, perfect for showcasing fitness at its best. Copyblogger points out that you need a hero (your customer), a goal (the solution to their problem), an obstacle (what’s stopping them?), a mentor (you) and a moral (what will they get out of it)? 5. Having a good story is foundational to this goal. Marketing is less a matter of dragging people in through advertising, and more a matter of creating connection. Think discounts for Zumba or Pilates, which may bring in a certain type of clientele … one that stays for life. Smart gym marketing leverages more than just gym-wide promotions they target specific classes or workout strategies, says Gym Insight. Not only does this tell your customers you’re a giving rather than a taking organization, you can advertise the event you’re going to sponsor, says Gym Insight. When you sponsor or donate, people take notice. Create a story through hosting a mobility clinic, for instance, or holding conditioning sessions for a particular demographic, suggests the Personal Trainer Development Center. People love a good event or story, and if you can come up with a compelling one, then hey presto: you have the foundation for a press release. Ready to learn? Here are 10 of our favorite gym marketing ideas. Naturally, you will have to put in some effort, but these can’t-miss strategies and ideas will help ensure it doesn’t go to waste. Wondering how to get the word out about your fitness establishment? Well, never fear even though gym marketing might seem like a tall order, you can actually achieve wider recognition and reach more potential clients with relatively little work.
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